Work

What was made, what it cost, and what happened after.

Retail buildout — [CLIENT NAME — e.g. Harbour Goods], [YEAR]
Six weeks in a room that was never meant to hold a shop
A former [PREVIOUS USE] on [STREET], leased for six weeks, opened in nineteen days, and built to come apart cleanly at the end.
Spatial design, Fixture fabrication, Signage, Install
Brand build — [CLIENT NAME — e.g. Kestrel Athletic], [YEAR]
A name, a mark, and the discipline to stop
A founder with a product, a category full of noise, and eleven weeks to arrive with something that would still look right in five years.
Naming, Identity, Art direction, Guidelines
Campaign production — [CLIENT NAME — e.g. Meridian], [YEAR]
One shoot, two days, and no second unit
A launch campaign with a budget that allowed for one shoot and no reshoot, which turned out to be the most useful constraint on the job.
Concept, Casting, Production, Post

Six weeks in a room that was never meant to hold a shop